When it comes to cosmetics, we demand trends, effectiveness, and safety. Nykaa assures everything. It has become a leading cosmetic retail outlet just in few years. Yes! Its three years of presence exemplifies a success story of perfect strategy execution. Nykaa offers a huge collection of cosmetic products in the jaw-dropping price range. It's an inspiring story about how Nykaa incepted and how it is now. The brand started with 20 employees selling 45 handpicked brands. Shortly, it reached to more or less 400 employees selling more than 650 products. Their brand credibility has dramatically uplifted in just the span of these three years. For just a parameter, if I write this text in 10 minutes they have already sold 250 products. They sell 25 products every 60 seconds.