Founded in 1910, Samsonite has developed a faithful and trusting customer base for its products. The products are not limited in terms of their colour and type of bags. Variety has been their virtue in bags. Delivering and catering to a larger audience one needs variety in taste and the brand has done exactly that. From luggage of different sizes, backpacks, bags to accessories the brand tries to span the products to as much of a wider range as possible. Also, as Samsonite’s store is in Tagore Garden – the most visited mall, the brand has gained more popularity among the people.