Under Armour is an American athleisure brand that was founded in 1996 by former football team captain Kevin Plank. The brand started with the idea of a moisture-wicking t-shirt made of synthetic fabric and soon went on to establish itself as one of the most ultra-premium athleisure brands in the world. Consumers can find an exclusive range of sportswear, casual wear and footwear at Under Armour stores. The brand is known for its innovative product offerings and has garnered fame for its technologically-advanced products like Athlete Recovery Sleepwear, Connected Footwear, Speed Form Apollo and Coldgear Infrared among others.