ASICS, founded in Japan in 1949 is a sports footwear and apparel company. With the vision to revolutionize the world of sports, their products are based on scientific research and collaboration with athletes by integrating innovation and technology to enhance their product performance. For instance, they introduced a core GEL cushioning system and Flyte foam technologies which are the most comfortable and performance-enhancing footwear and apparel in the market. Their other product ranges include t-shirts, jackets, hoodies, innerwear, pants, socks, and sports accessories.