Adidas started its venture in 1924 with the sole purpose to produce durable and long lasting sport shoes for primarily athletes. Adidas’s main focus is the fitness and values which have lead them since the late 1920’s till the 21st century. The brand engages in the sale of various categories of shoes in NSP-Pitampura – lifestyle, athletic, sportswear, causal and many more. Adidas was founded by Adolf Dassler and in 2001 Herbert Hainer became the CEO of Adidas.